"Decorating is not about making stage sets, it's not about making pretty pictures for the magazines, it's really about creating a quality of life, a beauty that nourishes the soul", said Albert Hadley.
And Corradi has been doing it since 1978, designing and creating solutions for outdoor living. Not just covers, but spaces to live in that are capable of combining functionality and beauty, durability and elegance, a design and lifestyle Made in Italy that is now available in North America.
Our winning formula? The ability to interpret needs and anticipate trends, with innate passion and a look that is always attentive to the future, to achieve the ambitious goal of "giving space to time" every day of the year.
For Corradi, tradition and innovation are synonymous with craftsmanship and research: the result can be seen in the use of cutting-edge materials and technologies and in the ability to create customized solutions, just like a skilled tailor creating a custom suit.
It is here that the internal division dedicated to Special Projects was established and developed, even if for Corradi every solution focused on the quality of time spent outdoors, is "special".
Just one rule: don't call them tents. They are garden pergolas, outdoor coverings, self-supporting outdoor structures. They are solutions that combine innovation, design and emotion: the cornerstones of our history, the distinctive features of our identity.
An identity also made up of people—women, men, designers, managers, workers, employees—who every day work with dedication, skill and passion to carry on the story of a company that has been able to transform the outdoors into a space to be fully enjoyed.
THE PARADIGM OF OUR OUTDOOR SYSTEMS
Innovation is a capacity for renewal, but also the introduction of new systems and processes. Innovation is modernization and a curious, attentive and unconventional focus on the future.
This is how new materials and mechanisms are developed, continually improving product performance. This is how new patents are filed, how partnerships with numerous national and international research organizations are established and how architectural competitions for young designers are organized to identify new international talent and discern the trends of a constantly evolving market.